The aims and objectives of the original contract of study, were met successfully and a theory on branding for designers has been introduced and brand-designed.
"Referral", a graphic dissertation summarizing the No Brand project, is also delivering the study to a wider audience.
The No Brand project was undertaken on British academic grounds at Master of Arts degree level, full time, Branding and Identity Design course. Nottingham Trent University provided me with a framework of presentations, Master Classes, contextual seminars, introductory bibliography and up to a certain extend, with a sense of mission.
At the same time, relevant documentaries, mainly BBC and Channel 4 productions, were abundant on line, packed with information that would otherwise have been impossible for me to acquire within schedule. Most of these resources wouldn't be available abroad.
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