"GOODBYE":
Post-Hopenhagen campaign, aiming at engaging NTU students with the issues of climate change and sustainability, promoting, at the same time, the acquisition of awareness of the ideological stance represented by the same target audience.
In December 2009, the leaders of 192 nations participated in the United Nations Climate Change Conference in Copenhagen.
6 months prior to this, a huge advertising campaign named ‘Hopenhagen’, was launched to raise public awareness of the event, sponsored by major global corporations and supported by major environmental organizations.
Regardless of this, the leaders of the world decided to take no further action on the matter.
The summit failed.
Responsibility for the sustainability of the natural environment is now down to each one of us.
But in the trail of the above failure, we no longer buy into the environmental hype.
So no precautions are likely to be taken by governments regarding the climate change and the destruction of our natural environment.
IS OUR PLANET DYING, THEN?
(-My copy)
Hopenhagen moodboard:
Hopenhagen international campaign by IAA and Ogilvy.OK, politics are a mess, but that doesn't mean that we have to avoid taking up any responsibilities on individual basis. On the contrary, most of us have already adopted an environment-conscious lifestyle and we are feeling cheated by our political governments who fail to take up any action on the sustainability matter.
Unless we are completely alienated from the ground on which we stand, and lost in a mental maze of comfortable misery, we have to be aware that our home is not a button on a web-browser. Our home is the planet Earth. And although only indirectly by the majority of us, we are tearing it down.
Why? Because we don't care anymore. Because we have only a lifetime to enjoy consumerism and inappropriate exercise of power. Because saving the world is none of our business. Because we think ourselves POWERLESS.
And because it isn't trendy any more. There's only so much terror and catastrophe the human brain can process. We've had enough.
So now what? Are we going to sit back for the rest of our lives, comfortably blind to our reduction into programmed consumers? Have we actually lost our will to exist?
Please, prove me wrong; leave a comment below...
